Should My Aspiring Influencer Pal Cease Using People for Content?

The Prosecution: Beth

Sometimes I'm recorded while having a meal. I’ll see myself on her social media – it’s like a jumpscare.

My best friend of a decade, Marielle, labels herself the “creativity monarch”. It’s fun for a short while, but it strains our friendship.

Being highly outgoing, there's a constant urge the need to record everything constantly. During meals out, she says, “The camera eats first,” and takes photos with the flash on, which makes me cringe. It's unpleasant when other people see her performing for the camera – I get vicarious awkwardness. Another annoyance is because meals lose their warmth.

She isn’t exactly an online personality yet, but Marielle is trying to be. She creates video blogs about living in our city, a day in her life, and her styling career. The material is quality, credit where it's due, but I don’t want to be dragged into it. On occasion she films me while dining, or simply tagging along. I’ll see myself on her feed later, and it comes like a surprise: I’ll have bare-faced, an awkward face or be captured while eating. It feels invasive.

She also anticipates that I will to film her at inconvenient times. Sometimes I'm in conversation to someone else, or we’ll just be spending time in the street. The dynamic feels like our bond has transformed into me serving as her unpaid videographer. She could easily hire someone if she wanted high-quality content. When I brought up my discomfort about the situation, she dismissed it. She’s taken me to a couple of industry functions, which was nice, but that doesn't compensate for all the energy I invest assisting her make content.

I appreciate that Marielle has supported me with my career in design, but I don’t want our friendship to become just a ledger of favours. I don’t feel she's insincere or dishonest, but at times I feel that if recording starts, we will start performing in a way that makes us look good for her channel.

Her directive is, “OK, look happy!” and record me smiling with someone. It feels forced. It's crucial her to recognize that our decade-long friendship still has limits. I love being with her, but I also want to experience it without being recorded, edited, or posted for an audience. I’m not a accessory for her Instagram.

The Other Side: Marielle

I want my friend to see that the creations we make together can get us an opportunity.

I am passionate about creating videos. It’s not just a pastime; it’s part of who I am. Creating videos and documenting experiences online enables me to express myself and engage with people in novel forms.

I don’t see myself as a professional creator yet, but it’s smart to make money from your interests. I look up to people on social platforms who pull off that aesthetic of informal, self-made content creation.

Creating content is my interpretation of engaging with life: noticing the details, sharing them with an audience that appreciates the craft behind it. It's never my aim to make my friend uneasy. Bringing her to professional gatherings was my way of offering access, providing her a opportunity to witness exclusive moments that could help her professional path too. That isn't leverage, it's simply being pragmatic.

I’d still take her to such functions even if she refused to assist me, but I desire her to see what the work we make together can achieve: an opening. I know not all people enjoys being on camera, but often spontaneity is what makes content genuine. Being recorded occasionally is part and parcel of being my companion. I would delete anything she asked, but she has never asked yet.

I don’t expect anyone to be my personal videographer, but friends help each other in minor capacities. My assumption was filming a short video here or there would be fun for her. Creativity flourishes in collaboration, and having Beth around makes endeavors lively and enjoyable. I never force her to participate in anything, and I’d never intentionally humiliate her. But creating content jointly occasionally is part of how I record our time together.

I value Beth’s friendship deeply and want to avoid content creation to drive a wedge between us. I am ready to compromise: like requesting permission before recording, and steering clear of angles that might make her uncomfortable.

This is not about power, it’s about expressing my perspective while still respecting hers. Obviously making content is not a replacement for genuine friendship: it’s just part of how I experience life and I want her to be included in a way that’s agreeable for each of us.

Outside Perspectives: Reader Opinions

Is it right for her to stop filming herself and her friend when they are out together?

Nothing is more uncomfortable than having a companion point a camera at you. I understand that it’s Marielle’s job, but I wouldn't ask friends come to my work. Perhaps she can find like-minded creators to collaborate with. With the uncertain future of AI, personal relationships are the only thing we have – don’t waste them!
Liberty, 25

When pursuing something professionally, you can’t ask your friends for help repeatedly, even if they have done it before. While she enjoys shooting, that doesn't imply all those around her is willing material. She needs to honor Beth’s privacy.
Ankit, 26

Marielle might love making content and displaying her life publicly, but it’s not for everyone. It was kind she has assisted Beth’s career, but she must to hear what Beth wants.
Emma, 27

It seems like you value each other, so hold on to that and make sure it’s the focus in your friendship. Create some authentic experiences, where true emotions are preserved, not digital scrapbooks. Even public figures who seem to reveal their worlds actually have more privacy than it appears.
One opinion, 53

Marielle appears to be neither present nor authentic when they're together – she's on the job. Each appears unsure as to what’s reasonable. The answer is not found in trying to change one another, but in each setting clear limits around what is comfortable to them and seeing if there is an mutually agreeable middle ground.
Barbara, 71

Now You Be the Judge

Consider this question: has she been exploiting their friendship?

Michael Obrien
Michael Obrien

A data scientist and writer passionate about demystifying AI for practical applications.